Three years. Three vehicle generations. Three systems in production. I led the digital experience direction at Lynk & Co — from a concept car shown at global reveals, to a full 3D OS running in real vehicles on the road in China today.
Most UX portfolios show concepts. This one doesn't — or at least, not only. Everything described on this page either shipped in a real vehicle or was presented at an official Lynk & Co global reveal. The brief wasn't "explore the future." It was: build the thing, then ship it.
I joined Lynk & Co as Design Lead and spent three years across the full digital experience stack — in-car OS, interior lighting systems, HUD, and the concept car that kicked off a new design era for the brand.
Production Work — Lynk & Co
Role: Design Lead, Digital Experience & HMI Direction
Responsible for the digital direction of Lynk & Co's 2021 concept car — the internal brief called "The Next Day." My focus: define what the in-car digital experience should feel like in five years. I led both the HMI concept and the interior lighting language that went with it.
The concept was presented at a global reveal event. My work appears in the official brand film — post-its and all.
Partial NDA Some visuals from this phase are protected. Approved stills and process work available on request.
Role: Lead Designer, Interior & Exterior Lighting
Designed and developed the full interior lighting system for the Lynk 08. The process went from concept to production: building digital prototypes in After Effects and Blender, collaborating directly with engineers, and exporting implementation-ready assets for in-car deployment. Exterior lighting concepts followed — ensuring one coherent light language from inside out.
In parallel: HUD design across multiple generations. Always the same brief — critical information, zero cognitive load, at 120 km/h.
Role: Design Lead, 2D → 3D OS Transition
The largest and most technically demanding scope of my time at Lynk & Co. I led the full transition from a flat 2D interface to a 3D OS for the 009 model: built a new design system from zero, created pixel-perfect 3D UI illustrations, integrated the system into Figma for cross-team use, and drove alignment across design, development, and product.
In-house testing happened in Unreal Engine. The system was then deployed to production. It runs in real cars, on real roads, in China — today.
Beyond the OS itself: I established and ran Lynk & Co's internal design community — knowledge-sharing sessions, OTA generation reviews, and the design infrastructure that keeps the system evolving after I've moved on.
"From concept sketch to real car — full lifecycle, three times over."
Mohammed Aldulaymi — Lynk & Co, 2021–2024A 3D OS in production. A lighting system on the road. A concept car in the brand's history. And a design system and community built to outlast the person who built it.
The work proved something worth stating directly: complex digital systems — with real engineering constraints, real safety requirements, real supply chains — can still be beautifully designed. That's the standard I carry into every project.
NDA note: Specific UI assets and unreleased vehicle data are protected by agreement with Lynk & Co. Work shown is either publicly released or approved for portfolio use. Full case study materials available under NDA for serious enquiries.